Agent Experience (AX)
The discipline of designing products and websites so that AI agents can use them effectively — the agent-era counterpart to UX.
- term
- Agent Experience (AX)
- category
- optimization
- short_def
- The discipline of designing products and websites so that AI agents can use them effectively — the agent-era counterpart to UX.
- long_def
- Coined by Netlify CEO Matt Biilmann in January 2025. AX asks: when an agent (not a human) is the user, can it discover what your service does, understand its options, take action, and have its principal trust the result? Biilmann's framework has four pillars — Access, Context, Tools and Orchestration.
- see_also
agentic-webintent-previewaction-audit- etymology_origin
- Coined by Matt (Mathias) Biilmann, co-founder and CEO of Netlify, in his essay 'Introducing AX: Why Agent Experience Matters', published January 2025.
- related_to
agentic-webintent-previewaction-auditaccessibility-treegeo- contrast_with
- Unlike UX (user experience), which optimizes for a human at the screen, AX (agent experience) optimizes for an AI agent as the primary user class — discovery, machine-readable context and callable tools rather than visual layout.
- example
- Netlify positioned AX as its 'North Star for the next decade', following the essay Biilmann published in January 2025.
- source
- https://biilmann.blog/articles/introducing-ax/
- status
- emerging
- why_it_matters
- AX is the umbrella discipline under which agent-readiness engineering sits; it reframes site quality from 'how it looks to a human' to 'how usable it is to an agent'.
- sameAs
- —
- bridge_entity
- agent-readiness
- last_verified
- 2026-06-15
- md_twin
- /glossary/agent-experience.md