{
  "dataset": "glossary",
  "record": {
    "id": "agent-experience",
    "term": "Agent Experience (AX)",
    "category": "optimization",
    "short_def": "The discipline of designing products and websites so that AI agents can use them effectively — the agent-era counterpart to UX.",
    "long_def": "Coined by Netlify CEO Matt Biilmann in January 2025. AX asks: when an agent (not a human) is the user, can it discover what your service does, understand its options, take action, and have its principal trust the result? Biilmann's framework has four pillars — Access, Context, Tools and Orchestration.",
    "see_also": [
      "agentic-web",
      "intent-preview",
      "action-audit"
    ],
    "etymology_origin": "Coined by Matt (Mathias) Biilmann, co-founder and CEO of Netlify, in his essay 'Introducing AX: Why Agent Experience Matters', published January 2025.",
    "related_to": [
      "agentic-web",
      "intent-preview",
      "action-audit",
      "accessibility-tree",
      "geo"
    ],
    "contrast_with": "Unlike UX (user experience), which optimizes for a human at the screen, AX (agent experience) optimizes for an AI agent as the primary user class — discovery, machine-readable context and callable tools rather than visual layout.",
    "example": "Netlify positioned AX as its 'North Star for the next decade', following the essay Biilmann published in January 2025.",
    "source": "https://biilmann.blog/articles/introducing-ax/",
    "status": "emerging",
    "why_it_matters": "AX is the umbrella discipline under which agent-readiness engineering sits; it reframes site quality from 'how it looks to a human' to 'how usable it is to an agent'.",
    "sameAs": [],
    "bridge_entity": "agent-readiness",
    "last_verified": "2026-06-15",
    "md_twin": "/glossary/agent-experience.md"
  }
}