Otterly.AI reviewed: brand-mention and citation monitoring across AI search

Otterly.AI monitors how brands appear in AI search: mentions, citations and source links in ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Google Gemini, AI Mode and Claude are paid add-ons; the audience is marketing teams.

What does Otterly.AI do?

Otterly.AI monitors how a brand appears in AI search — brand mentions, citations and the source links an engine cites, plus sentiment and share of voice — for a defined prompt set. It tracks seven engines: ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot in every plan, and Claude, Google AI Mode and Gemini as paid add-ons (Otterly.AI, verified 7 September 2026). Named features include Prompt Research, AI Search Analytics, Content Audit, Agent Analytics and MCP access.

Where does Otterly.AI fit in the agentic web?

Otterly.AI is a GEO / AI-visibility tracker positioned for solo marketers, small teams and agencies. It measures the outcome of GEO — Mentions and Citations — rather than building them; its source-link tracking complements the GEO guide that engineers those citations, because the cited page tells you what to strengthen. The Almanac's glossary (78 records) fixes the vocabulary such reports use, including share of model.

Our take

A lighter-weight, breadth-of-engine tracker from $29 per month; its value is engine breadth and the cited source URLs it surfaces. It measures visibility rather than building it; feed what it surfaces back into the GEO and readiness work.

Which Otterly.AI plans exist, and how many prompts does each track?

As of 7 September 2026, Otterly.AI lists four plans: Lite ($29 per month, 15 prompts), Standard ($189 per month, 100 prompts, API/MCP access, Agent Analytics), Premium ($489 per month, 400 prompts) and Enterprise (from $1,000 per month, custom prompts); annual billing is 15 % cheaper and a free trial is offered (Otterly.AI, 2026). Prompts, not seats, are the unit that scales (Lite, Standard and Premium allow unlimited team members), so size a plan by the prompt set you monitor.

Otterly.AI — frequently asked questions

Which AI engines does Otterly.AI monitor?

Seven: ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot in every plan, and Claude, Google AI Mode and Gemini as add-ons (Otterly.AI, verified 7 September 2026).

How much does Otterly.AI cost?

Plans start at $29 per month (Lite, 15 prompts) and run to $189 (Standard, 100 prompts), $489 (Premium, 400 prompts) and Enterprise from $1,000 per month, with 15 percent off annual billing and a free trial, as listed on 7 September 2026.

Does Otterly.AI show which URL an AI engine cited?

Yes. It tracks the source links an engine cites alongside brand mentions, citations, sentiment and share of voice, which tells you which page to strengthen.

Does Otterly.AI improve AI visibility by itself?

No. It measures Mentions and Citations; changing them is GEO engineering on your own pages: answer-first chunks, sourced statistics, crawler access and structured data.

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