Add schema.org JSON-LD for Agents
Mark up your entities with schema.org JSON-LD so an agent can extract structured, typed facts in one parse, not just ambiguous prose.
What JSON-LD is
JSON-LD (JSON for Linking Data) is a way to embed structured, machine-readable facts about your page inside a <script type="application/ld+json"> block, using the shared schema.org vocabulary. Instead of leaving an agent to infer that a string is a price, a date, or an author, you state it explicitly as typed data — a Product with an offers.price, an Article with a datePublished, an Organization with a sameAs link to its other identities.
Why it matters for agents
Prose is ambiguous; typed data is not. JSON-LD lets an agent lift exact facts in one parse without natural-language extraction, which lowers Cost of Retrieval and reduces the chance of a wrong answer. It is the structured-data backbone of the quality dimension: a machine-verifiable claim either validates against schema.org or it does not. The sameAs property also ties your entity into the wider knowledge graph, mirroring the Lexicon's DefinedTerm pattern.
How to implement it
Implement JSON-LD by choosing the right type, emitting valid markup, and confirming it validates.
- Pick the schema.org type that matches the page's primary entity (
Article,Product,Organization,FAQPage,HowTo) and fill its required properties. - Emit it as a
<script type="application/ld+json">block in the page head; use an@graphwhen one page carries multiple linked entities, and addsameAsto connect identities. - Validate with a schema.org-aware validator and confirm the JSON parses and the types resolve to schema.org.
This satisfies the audit check quality.json_ld — pass criterion: at least one valid JSON-LD block parses and validates against schema.org. This page itself ships an @graph JSON-LD block as live proof. Use the schema.org vocabulary as the primary source at build, then verify the result with the Agent-Readiness Audit.
Related: schema.org for agents · the quality dimension · the Agentic Web Lexicon · audit your site
