# Profound reviewed: measuring how AI answer engines represent your brand

> Profound is an AI-visibility (GEO/AEO) platform that monitors how answer engines — ChatGPT, Perplexity, Claude and Google AI Overviews — represent a brand, tracking mentions, citations and visibility across AI conversations for marketing teams.

## What Profound does

Profound measures brand presence inside AI answers: how AI systems represent your brand, and citation/visibility tracking across ChatGPT, Perplexity, Claude and Google AI Overviews, packaged for marketing teams (including agent 'autonomous workers' for optimization).

## Where it fits

A GEO / AI-visibility tool: it quantifies the outcome (citation rate). It measures what /glossary/geo defines and the /glossary/share-of-model a brand holds. /geo engineers the citations it measures.

## Our take

A capable enterprise tracker for reporting AI visibility. Measurement and change are different jobs — use it to see where you stand, and readiness/GEO work to move it.