{
  "dataset": "glossary",
  "record": {
    "id": "json-ld",
    "term": "JSON-LD",
    "category": "protocols",
    "short_def": "A JSON-based format for embedding Schema.org structured data in a page — the lingua franca that AI engines extract.",
    "long_def": "JSON-LD 1.1 is a W3C Recommendation (2020). A single script tag with an @graph can describe a site, its pages, its author and its key entities in a way that Google, Bing, Perplexity and ChatGPT all parse. By 2026, engines cross-check schema claims against page content, so accuracy matters more than volume.",
    "see_also": [
      "grounding",
      "geo",
      "agentic-web"
    ],
    "etymology_origin": "Developed at the W3C; JSON-LD 1.0 reached W3C Recommendation in 2014 and JSON-LD 1.1 in 2020. Manu Sporny (Digital Bazaar) was the original 1.0 editor/author; 1.1 editors include Gregg Kellogg, Pierre-Antoine Champin and Dave Longley.",
    "related_to": [
      "grounding",
      "geo",
      "agentic-web",
      "nlweb"
    ],
    "contrast_with": "Unlike microdata or RDFa, which inline structured data into HTML tags, JSON-LD lives in a self-contained script block — decoupled from markup and far easier for engines to extract.",
    "example": "JSON-LD 1.1 became a W3C Recommendation in 2020; a single script tag with @graph lets Google, Bing, Perplexity and ChatGPT parse a page's entities.",
    "source": "https://www.w3.org/TR/json-ld11/",
    "status": "active",
    "why_it_matters": "JSON-LD is the structured-data format AI engines extract first; correct, page-consistent JSON-LD is a primary lever for getting entities understood and cited.",
    "sameAs": [
      "https://en.wikipedia.org/wiki/JSON-LD",
      "https://www.w3.org/TR/json-ld11/"
    ],
    "bridge_entity": "geo",
    "last_verified": "2026-06-15",
    "md_twin": "/glossary/json-ld.md"
  }
}